dunna Brand & Performance Studio
Training program · Built around your team

Not a generic course. Built around your team.

A hands-on program for up to 5 people: five live classes plus four follow-up sessions on your own real campaigns.

Built for owners running more than one brand: hiring an agency per brand adds up fast — training one team to run ads across all of them costs less long-term.

A methodology refined over 10+ years running paid media
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ParticipantsUp to 3 people
Classes5 × 2 hours
Follow-up4 × 60 min
Total live time14 hours
FormatOnline, video call
What it's for

The goal is independence: by the end, your team plans, builds, launches and reads its own campaigns — and knows when a case is bigger than what they can solve alone.

This isn't a generic Meta Ads tutorial. It's the same methodology DUNNA has run for over 10 years, adapted class by class to your team, your brands and how you already work — so what they learn maps directly onto their day-to-day.

Move confidently in Ads Manager: views, columns, filters, breakdowns, rules. Build an ad that sells: offer, message, format and creative aligned to the goal. Turn a business goal into an ad objective and a main metric. Organise access, assets, roles and basic security in Meta's ecosystem. Structure campaigns clearly: budget, audiences, placements, ads, naming. Read delivery, traffic, engagement, lead and conversion metrics by campaign type. Spot problems before moving budget — decide what to pause, adjust or scale. Design controlled tests and present a short report with results and next steps.
Curriculum

Five classes, applied to one of your own brands

Exercises run on a brand you choose, so the team learns the full process and can repeat it on other accounts afterward.

01 · Foundations & setup Business and campaign goals, customer journey, account structure, access, roles, billing, security, assets, pre-launch review.
02 · Dashboard & tools Full walkthrough of Ads Manager: views, columns, filters, breakdowns, rules, ad library, and where each daily task happens.
03 · Building campaigns Campaign, ad set and ad structure; objective selection; budget; audiences; placements; scheduling; naming; QA and publishing.
04 · Ads that sell Offer, message, formats, copy, creative brief, ad-to-destination fit, test variables, early reads and errors that ruin an experiment.
05 · Measurement & optimisation Metrics by objective, reading results, attribution and data limits, diagnosis, budget decisions, and a basic executive report.

Content follows Meta's current setup at the time of teaching; later interface or policy changes are not covered as an ongoing update.

Follow-up

Four sessions on your real campaigns

These start once the team has launched campaigns and there's data to review. The first is a guided launch review; the next three are open Q&A on whatever the team is facing.

01 · Launch reviewDelivery, spend, setup, tracking and first findings.
02 · Open Q&AWhatever came up while running live campaigns.
03 · Open Q&AAdjustments, budget and tests in progress.
04 · Close-outLast questions and a 30-day action plan.

Up to two campaigns or cases per session, with context shared at least 24 hours ahead. Not a substitute for a full audit or monthly account management.

Includes
—Up to 5 participants from your team —5 group classes (2h) + 4 group follow-up sessions (60 min) —Hands-on practice on one of your brands during the course —Q&A and spot campaign review during follow-up sessions
Not included
—Ad spend paid to Meta —Full account setup, correction or audit across all your brands —Monthly campaign management by DUNNA —Creative production, web/CRM development or integrations
Investment
$35,000 MXN + IVA · whole group of up to 3 · 100% due at the end of the follow-up block
Suggested schedule: 5 weekly classes, 4 follow-ups over the next 5 weeks Follow-up sessions valid for 60 calendar days after the last class Reschedule with at least 48 hours' notice, or the session counts as given
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